Loyalty seems like a quality that's becoming increasingly harder to find, whether it's employee loyalty to a company or consumer loyalty to a product.

In the past, employees believed when they were hired by a company that they would be with that company until they retired. Starting in the 1980s as companies sought to increase profits, workers' perceptions of lifetime employment were shattered by corporate downsizing, company relocations to other states or countries and static wages.
The perception of job security today has changed dramatically. In a survey by outplacement company Manchester Partners International, a majority of college graduates said they expect to be laid off at least once during their careers. Of the graduates who participated in the survey, 25 percent indicated they'd be laid off once, 22 percent said twice, 12 percent three times and 6 percent four or more times.

What do employees want?
So how do you keep good employees around in a job market where the demand for reliable workers exceeds availability?

Job satisfaction is what employees want most from their jobs, reports Sirota Consulting. The New York-based consulting firm found that when job satisfaction was high, only 4 percent of employees indicated they would leave within a year. But when employees weren't happy, 27 percent said they'd be gone within a year.

J.W. "Bill" Marriott Jr., CEO of hotel giant Marriott International, told USA Today that to retain good employees, "you must establish yourself as a good place to work." Marriott says this has to come from the owner and top management on down.

The working climate has to reflect that the employer really cares about people.

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